Remember Monet's pictures of poppies in wheat fields? Those were the days before selective weed killers and maximum return on crops, but in today's farming world our birds and bees have a hard time finding pollen and food.
Farmers have kept a 'green' border to their fields for many years, but more recently the famous French biscuit manufacturer LU, created a project encouraging farmers to lay aside a small border on their fields to be sown with flowers. Packets of seeds were distributed, cornflowers, sunflowers, cosmos, escholzia and many others depending on the region.
LU is a major consumer of wheat flour and this way they hope to improve their corporate image as well as the fashionable bio friendly image of their biscuit.
In the meantime, whatever the motive behind the operation, we get to enjoy flower-edged fields all over the valley, and maybe the best bit of all, nobody stops to pick the flowers, everyone has understood they are there for a reason and the best way to enjoy them is to let them grow where they stand.
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