Influencers

Ever heard about or read the book called "The Tipping Point" from author Malcolm Gladwell ? Tipping Point is the biography of an idea, a rather simple idea : ideas, products, messages, and behaviors spread just like viruses do.

Influencers is a documentary film that shows and explains how tendencies and creativity become contagious in fashion, design and music. This 13-minute-long documentary, directed by Paul Rojanthara and Davis Johnson is a pure chef d'oeuvre and highly educational. Concept by Creative R+I.

{via Fubiz}

INFLUENCERS FULL VERSION (FR) from R+I creative on Vimeo.